"It's not all down to the economy -- it's often about how productive people are during their job search,"
That means avoiding the "post-and-pray" technique in which job seekers apply to positions online, and then wait for the offers to roll in.
Résumés need to be tailored to specific positions. "The old method of taking the same résumé and sending it to every job posting doesn't work anymore," Mr. Purdy says. "Customize it to the company you are applying to. Do the research."
For instance, use social networks to research the industry. "It's about following the companies you are interested in, finding out what problems the company is trying to solve," Mr. Purdy says. Job seekers might tweet or post a note on Facebook about looking for a job, but real networking is more involved.
Ms. Paul says she looks for applications showing an investment of time and effort. "They are not just looking for a job; they are looking in areas of interest to them where they have some experience. It shows me that they have done a bit of work, and gives me the direction to steer them in."
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